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商品編號： 9-502-059 出版日期： 2002/03/01 作者姓名： Greyser, Stephen A. 商品類別： Marketing 商品規格： 20p 再版日期： 2002/10/03 地域： Massachusetts 產業： Arts, entertainment & sports;Finance & insurance 個案年度： 1999 - 1999
商品敘述：
The Museum of Fine Arts in Boston and Fleet Financial Group''s sponsored the Monet in the 20th Century exhibition, the world''s largest, in 1998. The case chronicles the solicitation of a large corporate sponsor, as well as the growth and development of their partnership. Includes color exhibits.
涵蓋領域：
Partnerships
相關資料：
Case Teaching Note, (5-503-013), 7p, by Stephen A. Greyser, David Crockett
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